The Stage Media Company Ltd, based in London Bridge, is dedicated to providing up-to-date news and services for the UK’s theatre, performing arts and book publishing industry with two key titles: The Stage and The Bookseller. Both The Stage and The Bookseller are established leaders within their respective fields, offering industry news, authoritative reviews/interviews and insightful features.

Why this role is important:

Reporting to the Events, Marketing and Sales Director, The Stage Media Company is looking for a Brand Marketing Manager to lead our marketing department and drive the overall marketing strategy for our media company.

This role is also responsible for overseeing a diverse range of marketing activities, including brand development, audience engagement, customer acquisition, and revenue generation.

What you will do:

• Develop the marketing strategy, aligning with the company's goals and objectives, with the Events, Marketing and Sales Director, and execute it
• Lead the team of marketing professionals, providing guidance, mentorship, and fostering a collaborative work environment.
• Oversee the planning, implementation, and evaluation of multi-channel marketing campaigns to drive brand awareness, audience growth, customer acquisition, and revenue generation.
• Conduct market research and analyze consumer insights to identify new opportunities, market trends, and target audience segments.
• Collaborate with the editorial teams and Head of design to develop compelling and impactful marketing materials including digital and traditional advertising, social media campaigns, email marketing, and other promotional materials.
• Manage the company's brand identity in collaboration with the Head of design, ensuring consistent messaging and visual representation across all channels and touchpoints.
• Monitor and analyse marketing performance metrics, providing regular reports and recommendations to the Events, Marketing and Sales Director and senior management.
• Develop and manage marketing budgets, ensuring efficient allocation of resources to achieve optimal ROI for marketing efforts.
• Build and maintain strong relationships with key partners, agencies, and media outlets to maximize exposure, partnerships, and collaborations that drive revenue growth.
• Stay up-to-date with industry trends, competitive landscape, and emerging marketing technologies, recommending innovative strategies and tactics to stay ahead of the curve
• Drive the company’s social media engagement by managing the team of social media executives.
• Ensure excellent service to all users by overseeing the customer service team.
• Culture champion: Lead with intent to create and inspire a thriving and positive workplace culture

What we are looking for:

• Deep knowledge of marketing principles, strategies, and tactics, with a strong understanding of digital marketing and social media platforms, specifically for growth.
• Experience in marketing management within B2B or consumer media, owning a budget and successfully delivering on strategic objectives for the brand and revenue targets would be an asset
• Demonstrated success in developing and executing integrated marketing campaigns that drive brand awareness, customer acquisition, and subscriptions growth
• Proficiency in marketing software and analytics tools, with experience in utilizing data for marketing strategies.

This may be a good fit for you if you:

• Degree level education
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
• A passion for media, staying ahead of industry trends, and a deep understanding of marketing best practices.
• Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

Other information:

Normal working hours are 9am - 5pm, with occasional evening or weekend work to cover events. This role offers a hybrid working arrangement, requiring at least three days a week at The Stage’s office on Bermondsey Street, SE1, with opportunities for remote work on the other day.

Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested.

Closing date - April 27, 2025

We are proud to be an equal opportunities employer and are committed to fostering a diverse and inclusive workplace where everyone can thrive. We welcome applications from all individuals, regardless of background, and celebrate the unique perspectives and experiences that diversity brings.

If you require any reasonable adjustments during the recruitment process, please do not hesitate to let us know. We are here to support you and ensure you have the best possible experience.